Next Level Social Media Training

Frequently Asked Questions

• Digital Marketing in DecodeFusion

  In this module, we will delve into the fundamentals of digital marketing and explore its various concepts. You will gain a comprehensive understanding of both digital and traditional marketing aspects, along with their unique features. We will also cover the latest trends in digital marketing, including the strategies that can be adopted for successful campaigns. You will learn about different platforms used in digital marketing and explore related concepts that play a crucial role in this field. This module aims to provide you with a clear understanding of what digital marketing entails. You will gain insights into the different aspects and concepts that are essential to this domain. It is essential to grasp the overview of digital marketing before diving into more advanced topics. By the end of this module, you will have a solid foundation in digital marketing and be ready to explore more advanced and complex topics in the field. Get prepared to embark on an exciting journey into the world of digital marketing!

  • What is Marketing ?
  • What is digital marketing?
  • How can digital marketing be done?
  • The various digital marketing platforms and the strategies to be adopted.
  • Traditional marketing vs digital marketing.
  • The various marketing goals.
  • The latest trends in digital marketing.
  • Digital campaigns and their case studies.

• Scope of Digital Marketing in Industry

  Search Engine Optimization (SEO) is the process of optimizing your website to improve its visibility in search engine results. In this module, we will provide you with comprehensive knowledge about SEO. To begin, we will introduce you to various search engines and explain how they work. Additionally, we will cover research strategies that involve identifying long-tail keywords, influential websites with high domain authority that attract traffic and enhance online PR. We will also delve into focus keywords, on-page SEO techniques, and inbound link building. Furthermore, we will explore off-page SEO techniques, including social bookmarking, link building, and directory submissions. You will learn how these concepts contribute to improving your website's visibility and search engine rankings. By the end of this module, you will have a thorough understanding of search engine optimization. You will be equipped with the knowledge and skills needed to optimize your website effectively. This module includes the following essential components:

  • An introduction to Search Engine Optimisation
  • Website Analysis
  • Keyword research and competition
  • Business Analysis & Categorization
  • Google algorithm
  • SEO Parameters

• Salary offered for Digital Marketer

  SEM stands for search engine marketing. Under this module, you will gain a knowledge the best latest practices and strategies update in order to get the best possible performances and results when a search is done using a search engine. You will gain an Insight about how synchronising your digital marketing strategy could help improve your business and achieve high objectives and goals.

  • Introduction to Adwords
  • Goggle Adwords account setup.
  • Campaign setting
  • Ad group setup
  • Understanding Bidding
  • Ecommerce Ad group setup

• Trainers for Digital Marketing in DecodeFusion

  In this module, we will cover everything you need to know about content marketing. You will learn about the importance of content, its marketing strategies, and how to plan your content effectively. We will also explore the various roles that content plays in the digital marketing world. This module is designed to help you develop a deep understanding of content marketing and provide you with the necessary skills to excel in this field. We will guide you through the process of streamlining your website content to gain more visibility. Through real-life case studies, you will gain insights into successful content marketing strategies. We will dive into the different aspects and concepts involved in formulating a winning content marketing strategy. By the end of this module, you will be well-versed in creating, distributing, and managing content. You will have the knowledge and skills to optimize your content marketing efforts and drive engagement and conversions. Are you ready to take your content marketing skills to the next level? Join us in this module and unlock the secrets to effective content marketing!

  • An introduction to content marketing.
  • The various objectives of content marketing.
  • The various steps involved in the strategy and building process of content marketing.
  • Content ideas and how to do a keyword research.
  • How to optimise content to enable better sources on search engines.
  • Content marketing and its effectiveness in increasing the opt in email list.

• Leads and Conversions Through Digital Marketing

  The mobile marketing establishes the foundation for you to make use of mobiles as your platform to establish, extend and make one’s business a great success. Under this module, you will learn all you need to know to attract the online traffic to your business and websites. One will become well versed in the procurement, conversion and retention of the entire communication.

  • Mobile Apps Engagement
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Mobile Marketing

• Time to Switch Into Digital Marketing

  This module on video marketing offers encouragement and knowledge to the companies, businesses, organizations and advertisers, in the utilization and building of an excellent and strong video strategy. Here, you will learn all about the correct video content to be marketed, the procedures to be adopted for the successful marketing, how to increase one’s traffic, conversions and views of experts.

  • Video Marketing settings in Adwords
  • Create a Video Campaign
  • Types of Video Campaign

• Digital Marketing Course Duration

  Under this module, you will gain a complete understanding of how to utilize social media and the various techniques to be adopted in the expansion, development and establishment of one’s business. One will also learn how to increase the traffic to one’s websites through social media like those of Facebook, Twitter, Instagram, LinkedIn and several other social platforms.

  • What is Social Media?
  • How it works
  • Exercises on Twitter, Facebook, Pinterest, Instagram, and LinkedIn

• Digital Marketing Modules

  Hands on training on Google Analytics to each students, campaigns running on different platforms will be tracked on google analytics. Creating growth reports for the client, creating custom dashboards, and custom segment design.