SEO stands for Search Engine Optimisation. under this process, you will learn all you need to know about Search Engine Optimisation. Here, we give you an introduction to the various search engines as well as their working. Apart from all this, it also covers research strategies that includes long-tail keywords, influential websites that exhibit a domain authority and is known to attract traffic and boost online PR, focus keywords that also includes on page search Engine Optimisation, inbound link building. You will also learn in detail about the off page Search Engine Optimisation along with the related concepts like those of social bookmarking, link building, directory submissions, and lots more. Once you come to the end of this module, you will be knowing more and all you need to know about search Engine optimisation. This module contains the following:
- An introduction to Search Engine Optimisation
- Website Analysis
- Keyword research and competition
- Business Analysis & Categorization
- Google algorithm
- SEO Parameters