Digital Marketing Course in Nagpur, India

Frequently Asked Questions

• Digital Marketing in DecodeFusion

  In this module, you will explore the fundamentals of digital marketing and its related concepts. We cover both digital marketing and traditional marketing, discussing their features and aspects. You will also learn about the latest trends, strategies, and platforms in digital marketing, along with other related concepts. This module provides a clear understanding of what digital marketing is and introduces you to its various aspects and concepts. It serves as a foundation before diving into more advanced topics. By the end of this module, you will have a solid overview of digital marketing and be ready to explore more complex subjects.

  • What is Marketing ?
  • What is digital marketing?
  • How can digital marketing be done?
  • The various digital marketing platforms and the strategies to be adopted.
  • Traditional marketing vs digital marketing.
  • The various marketing goals.
  • The latest trends in digital marketing.
  • Digital campaigns and their case studies.

• Scope of Digital Marketing in Industry

  SEO, which stands for Search Engine Optimization, is the process of optimizing your website to improve its visibility on search engines. In this module, we will provide you with a complete understanding of SEO and its various components. We will start by introducing you to different search engines and how they work. Then, we will dive into research strategies, including the use of long-tail keywords and identifying influential websites that attract traffic and boost online PR. We will also cover focus keywords and on-page SEO techniques, such as optimizing content and meta tags. Additionally, we will explore off-page SEO and its related concepts, such as social bookmarking, link building, and directory submissions. By the end of this module, you will have a comprehensive knowledge of search engine optimization and how to improve your website's visibility. This module will equip you with the necessary skills and knowledge to implement effective SEO strategies for your website. Get ready to enhance your online presence and attract more organic traffic.

  • An introduction to Search Engine Optimisation
  • Website Analysis
  • Keyword research and competition
  • Business Analysis & Categorization
  • Google algorithm
  • SEO Parameters

• Salary offered for Digital Marketer

  SEM, or search engine marketing, is a powerful tool to improve your online presence. In this module, we will explore the best practices and strategies in order to achieve optimal results when people search on search engines. You will gain valuable knowledge on the latest techniques to enhance your performance and achieve your desired outcomes. By synchronizing your digital marketing strategy with SEM, you can boost your business and reach your objectives and goals. This module will provide you with valuable insights on how to effectively utilize search engine marketing to drive success. Get ready to take your digital marketing efforts to the next level and achieve outstanding results.

  • Introduction to Adwords
  • Goggle Adwords account setup.
  • Campaign setting
  • Ad group setup
  • Understanding Bidding
  • Ecommerce Ad group setup

• Trainers for Digital Marketing in DecodeFusion

  In this module, you will gain a comprehensive understanding of content marketing. We will cover everything you need to know about creating, marketing, and planning content. You will also learn about the various roles content plays in the digital marketing world. This specially designed module aims to develop your comprehension and skills in content marketing. We will guide you through the process of streamlining your website content and bringing it into the spotlight. Case studies will provide insights into successful content marketing strategies, and we will explore various aspects and concepts related to formulating these strategies. By the end of this module, you will be well-versed and knowledgeable on how to create, circulate, and manage content effectively. Get ready to enhance your content marketing skills and elevate your digital marketing efforts to new heights!

  • An introduction to content marketing.
  • The various objectives of content marketing.
  • The various steps involved in the strategy and building process of content marketing.
  • Content ideas and how to do a keyword research.
  • How to optimise content to enable better sources on search engines.
  • Content marketing and its effectiveness in increasing the opt in email list.

• Leads and Conversions Through Digital Marketing

  Mobile marketing is the driving force behind utilizing mobile devices as a platform to establish and expand your business for ultimate success. In this module, you will gain all the essential knowledge required to attract online traffic to your business and websites. You will become proficient in acquiring, converting, and retaining customers through effective communication strategies. We will cover various techniques and methods to engage your audience and maximize your reach. By the end of this module, you will be well-equipped to harness the power of mobile marketing to propel your business forward. Get ready to establish a strong foundation and achieve great success in the digital landscape!.

  • Mobile Apps Engagement
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Mobile Marketing

• Time to Switch Into Digital Marketing

  In this module, we provide valuable guidance and knowledge to companies, businesses, organizations, and advertisers looking to develop a compelling video marketing strategy. Discover the key elements of effective video content that should be marketed, as well as the proven procedures for successful video marketing. Additionally, we will explore expert tips on increasing traffic, conversions, and views. By the end of this module, you will be equipped with the skills needed to enhance your video marketing efforts and maximize their impact. Get ready to create engaging videos that drive results!

  • Video Marketing settings in Adwords
  • Create a Video Campaign
  • Types of Video Campaign

• Digital Marketing Course Duration

  In this module, you will learn how to effectively use social media to grow and establish your business. We will cover various techniques and strategies for expanding and developing your online presence. You will also discover effective methods to increase website traffic through popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more. These platforms offer great opportunities for reaching your target audience and driving more visitors to your website. By the end of this module, you will have a comprehensive understanding of how to leverage social media to boost your business. Get ready to harness the power of social media and take your online presence to new heights!

  • What is Social Media?
  • How it works
  • Exercises on Twitter, Facebook, Pinterest, Instagram, and LinkedIn

• Digital Marketing Modules

  Hands on training on Google Analytics to each students, campaigns running on different platforms will be tracked on google analytics. Creating growth reports for the client, creating custom dashboards, and custom segment design.