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Frequently Asked Questions

• Digital Marketing in DecodeFusion

  In this module, you will learn the fundamentals of digital marketing and its related concepts. It covers both digital marketing and traditional marketing, highlighting their features. You will also explore the latest trends, strategies, and platforms involved in digital marketing. This module serves as an introduction to help you understand the basics before diving into more advanced topics. By the end of this module, you will have a clear understanding of what digital marketing entails and the key concepts associated with it.

  • What is Marketing ?
  • What is digital marketing?
  • How can digital marketing be done?
  • The various digital marketing platforms and the strategies to be adopted.
  • Traditional marketing vs digital marketing.
  • The various marketing goals.
  • The latest trends in digital marketing.
  • Digital campaigns and their case studies.

• Scope of Digital Marketing in Industry

  SEO, which stands for Search Engine Optimization, is a process that helps you understand how to optimize your website for search engines. In this module, we provide an introduction to different search engines and how they work. We also cover research strategies, including finding long-tail keywords, identifying influential websites with high domain authority that attract traffic and improve online PR, and focusing on keywords for on-page SEO. You will also learn in detail about off-page SEO, which includes concepts like social bookmarking, link building, directory submissions, and more. By the end of this module, you will have a comprehensive understanding of search engine optimization. This module covers the following topics:

  • An introduction to Search Engine Optimisation
  • Website Analysis
  • Keyword research and competition
  • Business Analysis & Categorization
  • Google algorithm
  • SEO Parameters

• Salary offered for Digital Marketer

  SEM, an abbreviation for search engine marketing, is a module where you will learn about the best practices and strategies to achieve excellent results when people search on search engines. You will gain valuable insights into how aligning your digital marketing strategy can enhance your business and help you reach your goals. This module will provide you with the knowledge and skills needed to optimize your online presence and maximize the impact of your marketing efforts.

  • Introduction to Adwords
  • Goggle Adwords account setup.
  • Campaign setting
  • Ad group setup
  • Understanding Bidding
  • Ecommerce Ad group setup

• Trainers for Digital Marketing in DecodeFusion

  In this module, you will learn everything you need to know about content marketing - from understanding the importance of content to planning and implementing effective strategies. You will also discover the various roles content plays in the digital marketing world. This module is designed to help you develop the necessary skills and understanding to excel in content marketing. We guide you through the process of streamlining your website content, ensuring it grabs the spotlight. Through case studies, we explore successful content marketing strategies and provide insights into creating, distributing, and managing content. By the end of this module, you will be well-equipped and knowledgeable in the world of content marketing.

  • An introduction to content marketing.
  • The various objectives of content marketing.
  • The various steps involved in the strategy and building process of content marketing.
  • Content ideas and how to do a keyword research.
  • How to optimise content to enable better sources on search engines.
  • Content marketing and its effectiveness in increasing the opt in email list.

• Leads and Conversions Through Digital Marketing

  Mobile marketing is a crucial foundation for using mobile devices as a platform to grow and succeed in business. In this module, you will learn everything you need to know about attracting online traffic to your business and websites using mobile strategies. You will become skilled in acquiring, converting, and retaining customers through effective communication. By mastering mobile marketing techniques, you can maximize your success in the digital landscape.

  • Mobile Apps Engagement
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Mobile Marketing

• Time to Switch Into Digital Marketing

  This module on video marketing is designed to provide companies, businesses, organizations, and advertisers with the motivation and knowledge to create a strong and effective video strategy. You will learn about the types of video content that work best for marketing purposes, along with the proven procedures for successful video marketing. Additionally, we will explore ways to increase traffic, conversions, and views through expert tips and techniques. By the end of this module, you will be equipped with the skills needed to enhance your video marketing efforts and achieve your goals.

  • Video Marketing settings in Adwords
  • Create a Video Campaign
  • Types of Video Campaign

• Digital Marketing Course Duration

  In this module, you will learn how to effectively use social media to grow and establish your business. We will cover a range of techniques and strategies to expand and develop your online presence. You will also discover how to increase website traffic through popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. By the end of this module, you will have a comprehensive understanding of how to leverage social media to boost your business.

  • What is Social Media?
  • How it works
  • Exercises on Twitter, Facebook, Pinterest, Instagram, and LinkedIn

• Digital Marketing Modules

  Hands on training on Google Analytics to each students, campaigns running on different platforms will be tracked on google analytics. Creating growth reports for the client, creating custom dashboards, and custom segment design.