Practical Adwords Module Training

Frequently Asked Questions

• Digital Marketing in DecodeFusion

  Here, you will get to know more about the basics of digital marketing and its related concepts. It also deals with both the digital marketing aspects as well as the traditional marketing aspects and its features. It also covers the latest trends in digital marketing, the strategies to be adopted in digital marketing, the various platforms of digital marketing, are several other related concepts. In this module, you will get an idea of what exactly digital marketing is. You will gain an insight of the various aspects and concepts in relation to digital marketing. Before one moves on to the more advanced and complicated topics of digital marketing, you should get an idea of its overview.

  • What is Marketing ?
  • What is digital marketing?
  • How can digital marketing be done?
  • The various digital marketing platforms and the strategies to be adopted.
  • Traditional marketing vs digital marketing.
  • The various marketing goals.
  • The latest trends in digital marketing.
  • Digital campaigns and their case studies.

• Scope of Digital Marketing in Industry

  SEO stands for Search Engine Optimisation. under this process, you will learn all you need to know about Search Engine Optimisation. Here, we give you an introduction to the various search engines as well as their working. Apart from all this, it also covers research strategies that includes long-tail keywords, influential websites that exhibit a domain authority and is known to attract traffic and boost online PR, focus keywords that also includes on page search Engine Optimisation, inbound link building. You will also learn in detail about the off page Search Engine Optimisation along with the related concepts like those of social bookmarking, link building, directory submissions, and lots more. Once you come to the end of this module, you will be knowing more and all you need to know about search Engine optimisation. This module contains the following:

  • An introduction to Search Engine Optimisation
  • Website Analysis
  • Keyword research and competition
  • Business Analysis & Categorization
  • Google algorithm
  • SEO Parameters

• Salary offered for Digital Marketer

  SEM stands for search engine marketing. Under this module, you will gain a knowledge the best latest practices and strategies update in order to get the best possible performances and results when a search is done using a search engine. You will gain an Insight about how synchronising your digital marketing strategy could help improve your business and achieve high objectives and goals.

  • Introduction to Adwords
  • Goggle Adwords account setup.
  • Campaign setting
  • Ad group setup
  • Understanding Bidding
  • Ecommerce Ad group setup

• Trainers for Digital Marketing in DecodeFusion

  Under this module, you will learn all you need to know about content, the marketing of content, strategies and planning of content marketing. One also gets to know what all the various roles played by content in the digital marketing world. This module has been specially designed in order to enable the development of comprehension and skills to be imparted trainees. Here, we tell you all you need to know about the process involved and how to streamline one's website content onto the spotlight. You also gain an insight into the case studies and all of the aspects and concepts in relation to the formulation of a content marketing strategy that is successful. You will become well versed and knowledgeable and how to create, circulate and manage content.

  • An introduction to content marketing.
  • The various objectives of content marketing.
  • The various steps involved in the strategy and building process of content marketing.
  • Content ideas and how to do a keyword research.
  • How to optimise content to enable better sources on search engines.
  • Content marketing and its effectiveness in increasing the opt in email list.

• Leads and Conversions Through Digital Marketing

  The mobile marketing establishes the foundation for you to make use of mobiles as your platform to establish, extend and make one’s business a great success. Under this module, you will learn all you need to know to attract the online traffic to your business and websites. One will become well versed in the procurement, conversion and retention of the entire communication.

  • Mobile Apps Engagement
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Mobile Marketing

• Time to Switch Into Digital Marketing

  This module on video marketing offers encouragement and knowledge to the companies, businesses, organizations and advertisers, in the utilization and building of an excellent and strong video strategy. Here, you will learn all about the correct video content to be marketed, the procedures to be adopted for the successful marketing, how to increase one’s traffic, conversions and views of experts.

  • Video Marketing settings in Adwords
  • Create a Video Campaign
  • Types of Video Campaign

• Digital Marketing Course Duration

  Under this module, you will gain a complete understanding of how to utilize social media and the various techniques to be adopted in the expansion, development and establishment of one’s business. One will also learn how to increase the traffic to one’s websites through social media like those of Facebook, Twitter, Instagram, LinkedIn and several other social platforms.

  • What is Social Media?
  • How it works
  • Exercises on Twitter, Facebook, Pinterest, Instagram, and LinkedIn

• Digital Marketing Modules

  Hands on training on Google Analytics to each students, campaigns running on different platforms will be tracked on google analytics. Creating growth reports for the client, creating custom dashboards, and custom segment design.