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Frequently Asked Questions

• Digital Marketing in DecodeFusion

  In this training, you will learn about the basics of digital marketing and its related ideas. It covers both digital marketing and traditional marketing aspects, including their features. You will also explore the latest trends, strategies, and platforms used in digital marketing, along with other related concepts. This module aims to provide a clear understanding of digital marketing as a whole. Before diving into more advanced topics, it is essential to grasp a general overview of digital marketing.

  • What is Marketing ?
  • What is digital marketing?
  • How can digital marketing be done?
  • The various digital marketing platforms and the strategies to be adopted.
  • Traditional marketing vs digital marketing.
  • The various marketing goals.
  • The latest trends in digital marketing.
  • Digital campaigns and their case studies.

• Scope of Digital Marketing in Industry

  SEO, which stands for Search Engine Optimization, is a process that focuses on optimizing websites for search engines. In this module, you will gain a comprehensive understanding of SEO. We will start by introducing you to different search engines and how they work. Additionally, we will cover research strategies that include identifying long-tail keywords, finding influential websites with high domain authority to attract traffic and improve online PR, and incorporating focus keywords for on-page SEO. You will also learn about off-page SEO in detail, including concepts like social bookmarking, link building, directory submissions, and more. By the end of this module, you will have a thorough knowledge of search engine optimization. The module includes the following topics:

  • An introduction to Search Engine Optimisation
  • Website Analysis
  • Keyword research and competition
  • Business Analysis & Categorization
  • Google algorithm
  • SEO Parameters

• Salary offered for Digital Marketer

  SEM, short for Search Engine Marketing, is a module that focuses on the best practices and strategies to achieve optimal results when someone searches on a search engine. In this module, you will learn the latest techniques and updates to enhance the performance of your digital marketing efforts. By synchronizing your digital marketing strategy, you can improve your business and accomplish your objectives and goals successfully. It gives you insights on how aligning your digital marketing strategy can benefit your business and lead to higher achievements.

  • Introduction to Adwords
  • Goggle Adwords account setup.
  • Campaign setting
  • Ad group setup
  • Understanding Bidding
  • Ecommerce Ad group setup

• Trainers for Digital Marketing in DecodeFusion

  In this module, you will gain a comprehensive understanding of content marketing, including its strategies, planning, and role in the digital marketing world. The main purpose of this module is to develop your comprehension and skills in content marketing. We will guide you through the process of optimizing your website content to attract attention. Additionally, you will learn from case studies and explore different aspects of creating a successful content marketing strategy. By the end of this module, you will be well-versed and knowledgeable in creating, distributing, and managing content.

  • An introduction to content marketing.
  • The various objectives of content marketing.
  • The various steps involved in the strategy and building process of content marketing.
  • Content ideas and how to do a keyword research.
  • How to optimise content to enable better sources on search engines.
  • Content marketing and its effectiveness in increasing the opt in email list.

• Leads and Conversions Through Digital Marketing

  Mobile marketing is a module that focuses on using mobile devices as a platform to build and grow your business successfully. In this module, you will learn everything you need to know to attract online traffic to your business and website. You will become skilled in effectively acquiring, converting, and retaining communication with your audience. This module provides the foundation for utilizing mobile devices to achieve business success.

  • Mobile Apps Engagement
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads
  • Mobile Marketing

• Time to Switch Into Digital Marketing

  The video marketing module provides guidance and knowledge to companies, businesses, organizations, and advertisers on how to create a powerful and effective video strategy. In this module, you will learn about creating the right video content for marketing purposes, implementing successful marketing strategies, and increasing traffic, conversions, and views from experts. This module aims to empower you with the skills needed to excel in video marketing and achieve your goals.

  • Video Marketing settings in Adwords
  • Create a Video Campaign
  • Types of Video Campaign

• Digital Marketing Course Duration

  This module focuses on helping you fully grasp how to utilize social media for expanding, developing, and establishing your business. You will learn various techniques and strategies to make the most out of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. The module aims to provide insights on increasing website traffic through effective social media marketing. By the end of this module, you will be equipped with the knowledge and skills to successfully leverage social media for business growth.

  • What is Social Media?
  • How it works
  • Exercises on Twitter, Facebook, Pinterest, Instagram, and LinkedIn

• Digital Marketing Modules

  Hands on training on Google Analytics to each students, campaigns running on different platforms will be tracked on google analytics. Creating growth reports for the client, creating custom dashboards, and custom segment design.